|About the School of Media and Communication|
The School of Media and Communication has evolved directly from the Centre for Media and Communication. The CMC was instituted in 2006 by the Pan-African University Council(now known as the Pan-Atlantic University Counicil) in recognition of the critical role of this sector in shaping societal values and cultural life. No less important, the contribution of the creative industries to economic growth and the GDP is gaining recognition as well.
Specifically, the establishment of the School of Media and Communication is informed by the aspiration to train professionals in this area of culture who would uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of enterprise. The School’s programmes will prepare students for careers in the creative industries, in business generally, and in various public and private domains.