Programmes
Samsung Real Dreams
The Samsung Real Dreams initiative, in collaboration with the Pan-African University, provides a comprehensive approach to youth employment through technology, entrepreneurship and employability to help young people fulfill their dreams and aspirations for a better future for themselves and their communities.
 
The training focuses on areas such as: life skills, practical media skills training (in print graphics, web design and video editing) and entrepreneurial skills.
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Certificate in Media Enterprise (CME)

CME is a programme of SMC designed to equip participants with the entrepreneurial spirit and leadership ability required to turn a creative idea into a successful business venture.

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Advanced Writing and Reporting Skills (AWARES)

AWARES is a programme of the School of Media and Communication of the Pan-African University. The programme focuses not only on improving writing skills but on proficiency in research and critical thinking.

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Creative Design and Digital Communication

The Certificate Course in Creative Design and Digital Communication encompasses two aspects of design - creativity and production.The main aim of this course is to enhance participants' understanding of the fundamentals of an effective visual communication.

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Business and Economic Reporting

In the developing countries, and in Africa particularly, one key obstacle to the performance of the media is inadequate education in the requisites of business and economic reporting. Journalists need specialized skills to understand the discourse of corporate governance, financial markets, equity, privatization, and a wide range of macro and micro economic issues, as well as business practices.

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