| Operational Business Strategies for Media Effectiveness | |
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Click here to register |Download calendar The dwindling fortunes of today's media and marketing communication companies occasioned by massive cuts in ad spend and poor copy sales bring to fore the exigencies to creatively explore time-tested strategies in order to expand their revenue base and take the business to higher level of success. The print, electronic, outdoor and the new media, as a matter of survival, must harness all available revenue centers, if they must stay relevant, independent and remain a true watchdog of the society.Yesterday's strategies and revenue-driven platforms are now inadequate and require constant re-valuation, repositioning and redirection, if any media/marketing communication company worth its salt can survive in an aggressively competitive industry. This workshop is open to media and marketing communication practitioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centres and increase their chances for sustainable growth as going concerns. It will feature several case sessions in which booming enterprises will share their success stories.
Entrepreneurship and Development Sports Marketing: Strategies, Challenges and Prospects Practical Strategic Task: Presentation (Print) Programme Content Development and Marketing in the Electronic Media: Challenges and Global Trends Canvassing for Advertisements: Dynamic Skills and Drive Practical Strategic Task: Presentation (Electronic)
Print Media Circulation, Subscription and Copy Sales: New Strategies and Tactics Exploiting Critical Revenue Centres: Special Projects, Supplements, Spotlights and Events Outdoor Advertising Today: Global Trends, Legislation and Marketing Strategies Attracting and Managing Sponsorship and Collaboration for Media Events - Advertising Agencies (Media Heads) - Media Business Development Managers - Advert Managers - Special Projects /Supplement Managers in Print and Electronic Media - Public Relations Practitioners - Media Entrepreneurs - Brand/Marketing Managers - Corporate Affairs Managers - Outdoor Advertising Regulators and Managers Date 20 – 22 February 2012 Duration Call Doris on 08058127207, 01-8967462 or Juliet on 08066385629 |