| Operational Business Strategies for Media Effectiveness | |
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This workshop will open to media and marketing communication practioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centers and increase their chances for sustainable growth as going concerns.
The dwindling fortunes of today's media and marketing communication compaines occassioned by massive cuts in ad spend and poor copy sales bring to fore the exigencies to creatively explore time-tested strategies in order to expand their revenue base and take the business to higher level of success. The print, electronic, outdoor and the new media, as a matter of survival, must harness all available revenue centers, if they must stay relevant, independent and remain a true watchdog of the society. Yesterday's strategies and revenue-driven platforms are now inadequate and require constant re-valuation, repositioning and redirection, if any media/marketing communication company worth its salt can survive in an aggressively competitive industry. This workshop will open to media and marketing communication practitioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centers and increase their chances for sustainable growth as going concerns. It will feature several case sessions in which booming enterprises will share their success stories. Objectives Expose participants to trends, innovations, technologies, legislation, marketing and the strategic place of outdoor media. Equip participants with the techniques of running an effective advert department as well as mirror some of the inadequacies of conventional canvassing approaches and explore new ways for reaching today's sophisticated advertisers. Take participants through the rudiments of media ratings/buying and present effective mix of rating elements that will gurantee optimal exposure of clients'brands, thus achieving result-oriented campaigns. Provide in-depth understanding of the basis, criteria and business of sponsorship and collaboration as an essential revenue center for driving media projects/events. For Whom
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