Operational Business Strategies for Media Effectiveness

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The dwindling fortunes of today's media and marketing communication companies occasioned by massive cuts in ad spend and poor copy sales bring to fore the exigencies to creatively explore time-tested strategies in order to expand their revenue base and take the business to higher level of success. The print, electronic, outdoor and the new media, as a matter of survival, must harness all available revenue centers, if they must stay relevant, independent and remain a true watchdog of the society.

Yesterday's strategies and revenue-driven platforms are now inadequate and require constant re-valuation, repositioning and redirection, if any media/marketing communication company worth its salt can survive in an aggressively competitive industry. This workshop is open to media and marketing communication practitioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centres and increase their chances for sustainable growth as going concerns. It will feature several case sessions in which booming enterprises will share their success stories.


Objectives

  • Explore the business of content development and marketing as a profitable venture for electronic media.

  • Expose participants to trends, innovations, technologies, legislation, marketing and the strategic place of outdoor media.

  • Equip participants with the techniques of running an effective advert department as well as mirror some of the inadequacies of conventional canvassing approaches and explore new ways for reaching today's sophisticated advertisers.

  • Take participants through the rudiments of media ratings/buying and present effective mix of rating elements that will guarantee optimal exposure of clients' brands, thus achieving result-oriented campaigns.

  • Provide in-depth understanding of the basis, criteria and business of sponsorship and collaboration as an essential revenue centre for driving media projects/events.
Modules

 Entrepreneurship and Development

Media Entrepreneurship, Strategies and Survival

Ethics and Best Practices in Media Marketing

Sports Marketing: Strategies, Challenges and Prospects

Practical Strategic Task: Presentation (Print)

Strategic Initiative for a Healthier Financial Future

Programme Content Development and Marketing in the Electronic Media: Challenges and Global Trends  

Canvassing for Advertisements: Dynamic Skills and Drive

Practical Strategic Task: Presentation (Electronic)


New Approaches to Traditional Income Generation

Print Media Circulation, Subscription and Copy Sales: New Strategies and Tactics

Exploiting Critical Revenue Centres: Special Projects, Supplements, Spotlights and Events

Outdoor Advertising Today: Global Trends, Legislation and Marketing Strategies

Attracting and Managing Sponsorship and Collaboration for Media Events   

For Whom
- Media CEOs /Directors /Managers

- Advertising  Agencies (Media Heads)

- Media Business Development Managers

- Advert Managers

- Special Projects /Supplement Managers

  in Print and Electronic Media

- Public Relations Practitioners

- Media Entrepreneurs

- Brand/Marketing Managers

- Corporate Affairs Managers

- Outdoor Advertising Regulators and Managers

Course Fee
N105,000 per participant.
This fee covers all course materials, Tea and Lunch.

Date

20 – 22 February 2012

Duration
3 days

Call Doris on 08058127207, 01-8967462 or Juliet on 08066385629

Click here to register |Download calendar