New Media Marketing

In collaboration with Terragon Limited

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New Media marketing is the promoting of brands using Internet based technologies and mobile interactive devices to reach customers, build engagements, measure and provide feedback/results.

With Internet penetration growing in sub-Saharan Africa at a very quick rate, driven by a demand to access the capabilities of mobile devices and computers, we are in an age where the various forms of 'old' media will be accessed primarily from digital devices within the next 1-3 years.

Based on the foregoing, brands need to engage and interact with their customers online and on mobile through well thought out design, execution able strategy and simple- to-use technology.

This two-day seminar on New Media Advertising and Marketing in Nigeria has been designed to help brand leaders and managers as well as advertising agencies become more conversant with the dynamics of the digital media space.

It is aimed at educating and sensitizing brand and marketing managers on how to deploy new media for brand and product promotion:

Modules:

  •  The scope of New Media advertising
  • The Social Media twist; how brands can leverage and turn the buzz into an opportunity.
  •  Reporting, analyzing and making sense of the data
  •  Mobile advertising and engagement on the most ubiquitous device in Africa.


For Whom:
•    Marketing, Brand and Corporate Communications Managers
•    Media Buying Managers
•    Accounts Planners
•    Public Relations Managers
•    Media Managers
•    Senior Accounts Managers
•    Business Development Managers
•    Media advisers
•    Special Assistants on Communication

Certificate
A Certificate will be awarded to participants who attend all the modules and fulfill all the requirements of the course.

Programme Dates
30 - 31 July 2012Course Fee
N105, 000 per participant.
This fee covers all course materials,
Tea and Lunch.

Venue
Pan-African University,
Victoria Island Campus,
2, Ahmed Onibudo Street,
Victoria Island, Lagos.

Enquiries
Call Doris on 0805 812 7207, 01-896 7462
or Juliet on 0806 638 5629.

Click here to register