School of Media and Communication - Leadership and Governance in Media and Communication

Leadership and Governance in Media and Communication

Media has also moved away from the old paradigm; we are now in the age of the new media . We can no longer function in the old beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality outputs, and dubious ethics.

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SMC uclan

Introduction
The executive course in Leadership and Governance in Media and Communication (LGMC) is a high value programme organized by the School of Media and Communication of the Pan-African University in collaboration with University of Central Lancashire, as well as other UK based partners. In concept, the programme rests on the new paradigm of the knowledge economy in which human capital and the possession of skills and competencies are seen as key factors in economic production.

Like other industries, the media have also moved away from the old paradigm. In the age of the new media, we can no longer remain on the beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality output, and unethical practices. Since these challenges stem from poor management and inadequate governance skills, the best way to tackle them is from the top. LGMC is a response to these challenges.

Objectives
The programme aims at assisting chief executive officers and directors in the media and communication industries to optimize their leadership skills, enhance their grasp of strategy and the business environment, and maximize their command of innovations and trends in the field. It will assist them in the development of their visions and plans to build equity and portfolios. The expected ultimate outcome is a significant boost in overall brand performance.

Programme Structure

This is a 25-day programme. It starts in March and ends in June.
In addition to the sessions that will be delivered at the school,
two other important components of this course are:
(a) 3-day in-house consultation with the staff of participants' companies to assess their areas of critical need;
(b) a week-long training, observational and consulting time with our partners in media establishments
and institutions in the UK.
Hotel accommodation and meals in the UK are included in the course fee.

Leading Faculty

Dr. Christopher Kolade

Dr Christopher Kolade was at one time Nigeria's High Commissioner to the United Kingdom. He has also been Chief Executive Officer and Chairman of Cadbury Nigeria Plc. He was the Director-General of the Nigerian Broadcasting Corporation (NBC), now Radio Nigeria. He sits on different corporate boards and is a founding faculty member of the Lagos Business School. He was president of the Nigerian Institute of Management, the Institute of Personnel Management of Nigeria, and the International
Institute for Communications. A recipient of the Nigerian national honour, Commander of the Order of the Niger (CON), Dr Kolade is currently the Pro-chancellor of the Pan-
African University and Chairman of the petroleum Subsidy Re-investment Programme (SURE-P) of the Federal Government of Nigeria.

Mike Hill

Mike Hill has been a journalist for 20 years, is associate editor of the Lancashire Evening Post with responsibility for day-today running of the editorial team. Mike was a key member of Johnston Press Newsroom of the Future team which pioneered the first fully digital newsroom in UK newspapers back in 2006 and became a model for the industry
worldwide. Prior to working at the Evening Post, Mike was news editor at the Liverpool Daily Post and an award winning reporter at both the Liverpool Echo and Lancashire Evening Post.

Prof. Juan Elegido

A Professor of Business Ethics, Juan Elegido has a licenciate
degree in law from the Universidad Central de Madrid (Spain) and a doctorate in law from the Universidad de Navarra (Spain). He was one of the foundation members of staff of the Lagos Business School in 1991 and served as dean of the School from 2005 to 2009. He is at present the vice-Chancellor of Pan-African University. Professor Elegido is the author of four books. He has also published numerous articles on law and on business ethics in academic and professional journals.

Engr. Vincent Maduka

Vincent Maduka has held directorship positions in both the public and private sectors, including at chairmanship level. He holds the Nigerian national honour of the Officer of the Order of the Federal Republic
(OFR). He was once the GM/CEO of WNTVWNBS Ibadan, Nigeria and later the pioneer Director-General of the Nigerian Television Authority, (NTA). He served briefly as Technical Adviser to the Federal Ministry of Communications before returning to the NTA. Maduka has also
served as President, Nigerian Society of Engineers and also of the Nigerian Academy of Engineering.

Prof. Emevwo Biakolo

Emevwo Biakolo A professor of cultural communication, Emevwo Anselm
Biakolo has over 23 years of university teaching in Nigeria
and abroad. He has spent 15 years of journalism practice at
senior editorial level and 10 years of management
experience in the communication industry. He is at present
the Dean of the School of Media and Communication of the
Pan-African University. From 1998 - 2007 he was the
Director, Communication and Publishing, Black Accents
Communications, Gaborone.

Mr. Richard Ikiebe

Richard O. Ikiebe is a Senior Fellow and the Director of the Centre for Leadership in Journalism, (CLeJ) at the School of Media and Communication. A former Special Adviser in the Presidency as well as to a Cabinet Minister, he has served as media and communication consultant to Federal Government agencies, and in the private sector. Currently, Ikiebe is Vice-Chairman of the Board of Cornerstone Insurance Plc; he holds two degrees from universities in the United States and a diploma from the Nigeria Institute of Journalism, Lagos.

Alison Gow

Alison Gow is editor of the Daily Post in North Wales and former editor of Wales on Sunday newspaper. She has worked on regional newspaper titles across the UK for more than 20 years, and has a senior executive with the Trinity Mirror Regional division for the past nine years, based in Liverpool and Wales. She is also External Examiner for the Digital Journalism module at Cardiff School of Journalism. She was selected by Trinity Mirror to participate in the UCLan Journalism Leaders Programme in 2007, and on completion of those studies opted to continue her studies with the Leaders Programme, achieving an MA in Journalism Leadership in December 012.

NEIL BENSON

Neil Benson is Editorial Director of Trinity Mirror plc's regionals division, where he is responsible for the editorial development
of more than 250 newspapers and websites across the UK. He has been involved in digital publishing since 1997, when he was given responsibility for the strategic and commercial development of new media at Newcastle Chronicle & Journal Ltd, Since taking up his current role in 2001, Neil has led more than 20 major editorial
restructure programmes as Trinity Mirror has transitioned from print to multimedia
publishing.

François Nel

François Nel is a researcher, author, consultant and educator who works with innovating news organisations and digital media startups worldwide. He is the founding director of the Journalism Leaders Programme at the University of Central Lancashire, home to the UK's oldest journalism school, and initiator of the MADE (Media And
Digital Enterprise) Project, which is a winner of the International Press Institute's News Innovation Contest sponsored by Google.

Click here to register |Click to download brochure

Modules	Leadership strategies and styles Communication in organizations Brand equity management and communication Corporate governance and Ethics Financial management tools and packages Business intelligence in the communications Industry Public policy and media Innovations in media and communication
For Whom	Chief Executive Officers Board level directors
Date	12 April - 30 June 2013
Duration	25 days spread across four months
Course Fee	Course Fee N1.5 million per participant. (Fee covers all course materials, tea and lunch)
Venue	School of Media and Communication Pan-African University, 2, Ahmed Onibudo Street, Victoria Island Campus, Lagos.
Enquiries	Call Isaac - 08033460440, Doris - 08058127207, 01-8967462 or Juliet on 08066385629