Leadership and Governance in Media and Communication
Media has also moved away from the old paradigm; we are now in the age of the new media . We can no longer function in the old beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality outputs, and dubious ethics.

Click here to register

The certificate in Leadership and Governance in Media and Communication (LEGOMECOM) is a high-value collaborative programme between the School of Media and Communication and overseas partners in industry and the academy. In concept the programme rests on the new paradigm of the knowledge economy; in this economy, the key factor in economic production is human capital and the possession of skills and competences.

Media has also moved away from the old paradigm; we are now in the age of the new media . We can no longer function in the old beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality outputs, and dubious ethics. Since it all stems from poor management and inadequate governance skills, the best way to tackle these challenges is from the top. That's what LEGOMECOM is about.

Objective
The programme aims to assist chief executive officers and directors to optimize their leadership skills in the focus industry area of media and communication; enhance their grasp of strategy; maximize their command of innovations and trends in the field, and assist them in the development of their visions and plans to build equity and portfolios, and over all brand performance.

Programme Structure
Two important components of this course are (a) our experts will spend consulting time (3 days) with you and your staffers in critical needs areas; (b) you will also spend a week-long training, observational and consulting time with our partners in media establishments and institutions in the UK. Core travel expenses are included in the cost.

Modules

  • Leadership strategies and styles
  • Communication in organizations
  • Brand equity management and communication
  • Corporate governance and Ethics
  • Financial management tools and packages
  • Business intelligence in the communications Industry
  • Public policy and media
  • Innovations in media and communication
For Whom
  1. Chief Executive Officers
  2. Board level directors

Date
30 May - 30 August 2012
Duration
25 days spread across four months

Course Fee
N1.5 million per participant.
(Fee covers all course materials, tea and lunch)

Venue
School of Media and Communication
Pan-African University,
2, Ahmed Onibudo Street, Victoria Island Campus,
Lagos.

Enquiries
Call Doris on 08058127207, 01-8967462 or Juliet on 08066385629

Click here to register