Internal Branding for Chief Executives and Directors
The Chief Executive Officer to whom every other person looks for direction – plays a very critical role in organizational development in brand building and nurturing.
 
 
Many chief executives and business leaders regard the brand as a purely marketing communications issue. They imagine branding as a separate track from their day-to-day efforts at building the organisation, except when the organisation is faced with a crisis. Branding is really about the chief executive’s job, if the brand is eroded, the CEO’s competence is called to question.

Branding and organisational development are not exclusive of each other; the brand provides a foundation for all business activities, including potential growth. Branding goes well beyond marketing.  Any branding effort an organisation undertakes will have limited success if business leaders, as brand custodians do not ensure that all aspects of the business reflect and are aligned to the values, essence and identity of the brand.

Objectives
  • To equip participants with knowledge on how to align their organisation’s business and brand strategies as mutually compatible strategic objectives which help to translate the brand into bottom-line results.
  • To provide participants with the tools required to build and sustain corporate energy through intrinsic values, principles and practices that are communicable and believable to their stakeholders.
Modules 
  • The CEO as Brand Custodian
  • Branding: An Inside Job
  • Organizational Energy: People, Processes and Productivity 
  • Corporate Culture and Employee Alignment
  • Corporate Economics, Ethics and Values
  • Personal Identity and Productivity: managing yourself for enduring success

Delivery
Lectures, Case Studies, Practical/Interactive Sessions, Role Play, Group Presentations

For Whom
Managing Directors, Chief Executive Officers, Executive Directors, Vice Presidents, Directors on Corporate Strategy, Business Leaders and Owners, Human Capital and Organizational Strategy Directors and General Managers.
 
Venue
School of Media and Communication,
Pan-African University
2, Ahmed Onibudo Street
Victoria Island, Lagos

Course Fee:

N165,500


Course Dates:
12 - 13 November,2013

Faculty:

Dr. Christopher Kolade
Dr. Ken Ikpe
Mr. Richard Ikiebe
Prof. Emevwo Biakolo