|Effective Media Management in Crisis Situations|
Just like a positive media report can affect the fortunes of any corporate organisation, so can negative media attention hurt its image with disastrous consequences. Quite often, corporate entities ignore this enduring truth to their peril. Organisations must, therefore, master the art of positively presenting their corporate selves in the public eye. It is sometimes not just enough to have a good brand which is the toast of consumers but also necessary to cultivate a conscious positive media presence to keep ahead of others in a highly competitive business milieu.
Consequently, it is important for organisations to constantly protect and project their corporate images in the media world. This is especially so during moments of crisis which can happen anytime. What separates one organisation from others during crises is the capacity to weather the storm with an effective media strategy for positive corporate identity. This means one thing: they must be alive and competent in managing crises through positive media presence.
This seminar is intended to provide fresh and win-win insights into the nuances of effective media management by corporate organisations in crisis situations. In addition, it is meant to re/shape attitudes and sharpen knowledge to more pro-actively engage with such crisis situations especially in the age of new media technologies. It will also strategically enhance the understanding of the key issues consistent with effective media responses by corporate organisations during sticky moments and how to negotiate their way through such delicate situations.
The seminar is for media executives, directors and managers of news, directors of information, senior editors (electronic and print media), special assistants/advisers (media), chief executive officers/corporate affairs managers of companies/organisations, relationship managers, chief press secretaries, public relations officers, etc.
Mode of Delivery
16 - 18 September, 2013
120,000 per participant
Prof. Emevwo Biakolo
Dr. Mike Okolo
Dr. James Tar Tsaaior is the Chair of the Mass Media and Writing Department of the SMC where he teaches creative communication, media studies and the human person. He holds a PhD from the University of Ibadan and has taught for several years in universities in Lagos and Ibadan. He has considerable professional experience as a media consultant and has sat on the board of a number of national media organisations. He was also a visiting research fellow, Centre of African Studies, University of Cambridge.
School of Media and Communication
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