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CME is a programme of SMC designed to equip participants with the entrepreneurial spirit and leadership ability required to turn a creative idea into a successful business venture.

The Programme will also help practitioners in the media industry improve their management skills so that they can effectively manage the growth of their enterprises.

Programme Structure
     
CME is designed to run in modules spread out over four months to provide participants with a critical overview of how creative enterprises are run, both locally and globally.

This method gives participants the opportunity to conduct audits on their newly acquired knowledge, try them out in their organizations and bring feedback to the class.

Modules

• Culture, Society & the Media
• Self Management Skills
• Professional Ethics
• Policies, Taxation and Regulations
• Media Laws in Nigeria
• Advanced Language Skills
• Effective Corporate Communication
• Leadership Strategies
• Marketing and Advertising
• Creativity and Innovation
• Strategies for Growth
• Financial Management and Analysis
• Creative Writing
• Creative Design and New Media
• Preparing a Business Plan

Certificate

A Certificate im Media Enterprise will be awarded toall participants who successfully attend all the modules

For Whom

Print and Electronic Media (Editors, Producers, Sub Editors)
Advertising Agencies (Directors, Account Managers)
Corporate Affairs Managers
Film Industry (Producers, Directors)
Entrepreneurs in the Media and Communication Industry.

Venue

Pan-African University (Victoria Island campus)
2 Ahmed Onibudo Street, Victoria Island, Lagos.

Duration

A 33 day programme spread over four consecutive months.
The Course will run twice in 2010:

1st run                            March 23 -  June 17, 2010
2nd run                           August 4 -  November 20, 2010

Course Fee

1st run                            N375,000 per participant
2nd run                           N400,000 per participant
This fee will cover all course materials, Tea and Lunch.