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The course encompasses two aspects of design - creativity and production. The main aim of this course is to enhance participants' understanding of the fundamentals of an effective visual communication project, and optimize their creative skills through the use of appropriate software for carefully crafted designs, page compositions and digital products.

The Approach
The course will include hands-on exercises by participants. It will be complemented by lectures and interactive sessions, and group/personal coaching sessions.

Participants will be expected to complete basic design projects using desktop publishing software like CorelDraw, Adobe Photoshop and DreamWeaver.

Modules

Design Theory

• Creativity  
• Conceptualization
• Ethics in Media and Communication
• Theory and Practice of Digital Communication
• Design Marketing
• Self Management
• Principles of design
• Page layout
• Use of colours

Design Tools

• Overview of design tools
• CorelDraw
• Adobe Photoshop
• Webpage design

Participation

• Corporate Affairs /Public Relations Executives
• Creative Directors
• Graphic Artists/Designers
• Corporate Development Analysts
• Brand Management Officers/Executives
• Information/ Communication Officers
• Pre-press Officers/Executives

No. of days: 12 days

Dates

1st run:                             February 1  - March 26, 2010
2nd run:                            September 2  -  October 28, 2010

Course Fee

N150,000 per participant

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